Without search engine optimization, the business sector would be in complete disarray. Small businesses would have no chance to succeed online, large corporations would be ranked at random, and millions of consumer reviews would be gone by the wayside. Luckily, thanks to digital marketing advancements over the years, search engine optimization is alive and well.
Now, one of the easiest ways for an organization to not succeed is to have poor SEO strategies. Search marketing is always changing and it can be difficult to keep up with, but just because Halloween is just around the corner doesn’t mean your SEO strategy should be scary. As long as you’re avoiding these spooky mistakes, your company should be fine.
Here are some of those SEO mistakes that won’t result in a trick or a treat, but something much scarier: dropping in the rankings of search engine results page.
Not doing keyword research
Picking the wrong keywords is the Halloween equivalent of staying in bed all night and expecting presents under the tree. It’s a bad move. You should do your best to determine which keywords are relevant to your business and industry, whether or not they are common search terms, and find similar keywords to target.
Stuffing too many keywords into your content
Are you the type of person to grab a handful of candy instead of the two or three pieces that were promised to you? If so, you’re going to fail as a business owner. You need great content! In fact, 72% of global marketers agree that creating relevant content is the most effective SEO tactic, but you can’t just throw in a bunch of the same keywords. You can’t stuff your content with too many keywords because Google will know and your ranking will be impacted. Toss in a few synonyms, sure, don’t overdo it.
Irrelevant link building
No one likes the family that gives out fruit on Halloween. And search engines don’t like the companies that toss in a bunch of bad links to make it seem like they are doing good. Link building requires much more relevancy and thought, just like passing out candy!
Just like Halloween, there is a certain etiquette that needs to be followed when it comes to search engine optimization. If you make any of these major SEO mistakes, your house will definitely get egged.